How can I make my webshop SEO

SEO, which is short for Search Engine Optimization, can make a big difference when it comes to brand awareness of your webshop and to stimulating the revenue of your webshop. SEO means the optimization of the content for your products in your webshop so that your web pages will get a better ranking from search engines.

From our experiences with customers, we’ve discovered that a lot of webshops barely optimize their webshop’s content. Because of this, the companies miss out on a great opportunity to distinguish themselves from the others. The biggest problem is the fact that most of the webshop owners don’t know what the requirements are for optimizing their content for the search engines.

Optimizing your webshop has a couple of great benefits:
1. It gives your webshop more organic traffic
2. The advertising costs decrease
3. More relevant content for the visitors
4. It makes the competition more dependent to their Adwords because of their lowered SEO-ranking

To help you with optimizing your webshop, we put together a list with the most important things to keep in mind when writing the content for your website. There are eleven SEO components which have to be included into the process of writing good content for your webshop. But before we can start with the eleven components, there is another step which we have to do first before being able to continue. And that is to choose a keyword.

Choosing a keyword

As mentioned earlier, the first step in optimizing the content for one of your products in the webshop is to pick a keyword of which you think that it fits with the wishes of the customer. In other words, the keyword that you choose for your product should correspond with the keyword that your potential customers will use to search for your type of products.

For example, we are the owners of an online coffee store, called ReloadCoffee. One of our products in our webshop is real American Coffee. Because we think that our (potential) customers will specifically search for American coffee, we decided to use ‘American Coffee’ as our keyword. Now that we’ve chosen our keyword, we can start with optimizing our content.

Don’t try to optimize your whole webshop on the basis of just one keyword. This will result in the fact that your own products will compete with each other. Furthermore, it’s unknown which of your products will be the one that the customer is looking for. So you also don’t have a clue which one you want at the top of Google. Keep in mind that the chosen keyword has to match with the product and the intention of your target group.

CORPORATE OFFICE:-
Visit:-BIZOX® - Web Solutions
146-E/1, 1st Floor, Maharani Bagh, New Delhi-110014
+91 - 8010604033, +91 - 8010507033, +91 - 9015776679
011-26342373